I thought it would be a great idea to do some more in-depth investigation into the history of the Friday People so that I may better understand the charities purpose and past successes. This would allow me to have a deeper understanding of what they're about, and would make later tasks (such as formulating stories for the promotional videos I plan to make) a lot easier.
I began my search by checking out a website that we were provided with my Nick Ward. The website was http://www.fridaypeople.org.uk/ and as soon as I visited the site, I was greeted by a promotional video advertising the charity. The video in question is here:
This video appears immediately when visiting the Friday people's website, and though being a quite attractive, enjoyable piece of film- it doesn't (in my opinion) do a particularly fantastic job of showcasing what the charity does.I also noticed that the video seems to be very heavy on the use of music, with little to no dialogue. Therefore, it does come across as a little bit of a music video, as opposed to a video promoting the work of The Friday People.
Therefore, when creating our promotional videos for the website, I feel it may be better if we are slightly heavier on the information side of the video, with more emphasis on what exactly the Friday People do, and how they go about it.
This should give viewers a lot more info on the charity, and will potentially attract unemployed youth into wanting to attend the charities events.
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