I have decided that it would be very beneficial to this commission project if I spent a bit of time researching pre-existing promotional charity videos so that I could get a better idea about how effective they can be in promoting charity groups and their cause.
Since promo videos are usually quite short, I was able to take a look through quite a few of them and get a bit of an idea about how the charities information is relayed to the viewer.
One video I looked at was the "Find Me Charity" video.
Although this video isn't promoting a charity itself, it has a very particular style to the way it is presented. Appearing to be almost like a music video, this promo takes the approach of wanting to appeal to young people, using loud, bombastic music and many vibrant colours in the edits.
The theme also seems to be "fashion" which is of course relating to the charities cause, which is to convince younger people to spend their money at thrift shots.
Although I don't believe the promo videos we intend to create for the friday people will be made in the same style as this particular promo video, I do fee that it is necessary for me to research these kinds of videos in order to understand the creator's thought process and how they try to target their particular demographic and how they spread their message.
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