Fiction Adaptation Unit- Interest Effect for Photographic Film Idea

Today during a conversation with Timothy Willcox (My flatmate and newest member of our 2nd year group) we brought up the subject of our Fiction Adaptation films and I explained my idea about creating my film using a series of photoshopped photographs. Tim then showed me a video which was a commercial by Sky for one of their products.

Here is the video:

The effect used in the video is actually created by capturing a photograph and separating it into several layers (background-foreground- objects etc.) and the effect it gives is that it is actually moving in slow-motion, when it isn't.
This is a possible effect I could use in my fiction adaptation film to great effect.