The first thing I considered was our News Network's colour scheme. We had previously chosen a blue and white colour scheme (for reasons discussed in an earlier blog) and so logic dictated to me that it might be an idea for me to wear something that was one of those two colours. This would allow watches to subconsciously associate me with ARMA News, as ARMA's studio and graphics were both white and blue.
Since I wasn't in a studio and was instead appearing in Canterbury (where the surroundings might not have contained the colours associated with our network) it was important we incorporated these colours in another way, and this would be through my clothing.
I chose a blue V-neck shirt and blue jeans for this shoot. The reason for this was that our network's style was that of a very informal, laid back news outlet, and as such, a "suit and tie" style of clothing for the presenter simply didn't fit.
An existing television personality that inspired my style of clothing was Matthew Wright, presenter of the TV show; "the Wright Stuff", where current events are discussed;
As you can see, although Matthew often wears suit jackets and blazers, he often incorporates shirts that give him a very casual style, which is something I was originally trying to emulate. At the time of filming however, I decided to drop the blazer completely, as it seemed quite out of place in the filming location of Canterbury High Street.
From this experience I have learnt the importance of clothing and branding when it comes to presenting. If the person presenting looks too formal, they can come across as quite upper-class and unrelatable for most members of the public. Conversely, somebody that looks "too casual" can often come across as quite mis-informed, and unworthy of presenting important news.
Since the news I delivered wasn't extremely hard-hitting news though, a more casual approach seemed to fit and made our news piece a little better than if I had been formally dressed.
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